During the recent boom, many home sellers managed the marketing aspect of selling their home, quite easy. Since the departure of around 35000 estate agents from the market place (South Africa), home sellers are once again lost for good partnerships when it comes to their role as producers. Finding a good Estate Agent to become your marketing partner has become more difficult; in fact, almost as difficult as what it is for a good estate agent to find a producer with a good product that will satisfy the consumer. After all, all 'property' consumers are now looking for a bargain and only the 'desperate' produce bargains at the moment.